Customers and potential customers are increasingly well-informed. They often make buying decisions before you can even engage. Your sales strategy must therefore adapt, taking this new trend into account. By the time buyers talk to salespeople, they are already 57% of the way through the buying process. Customers have already defined their needs, researched solutions, settled requirements, and are starting to benchmark price.
In addition, there are more people. An average of 5.4 customer stakeholders is involved in a typical B2B purchase decision. As deals become increasingly complex, new stakeholders from different parts of the customer organisation are weighing in on purchase decisions.
Your sales team need familiar tools that are intuitive and easy to use, so that they can be more effective. Microsoft Dynamics CRM and Microsoft Dynamics 365 for Sales combines all these features.
Your sales professionals are constantly on the move, travelling regularly. Because Dynamics CRM and Dynamics 365 can be consulted remotely and on different devices, they can look up all the information they need, wherever they are. Organisations see a 15% increase in productivity by using mobile CRM solutions.
Offer your sales team social network information so that they can identify leads and manage their relationship with customers. This will make them stand out from the competition. Microsoft Dynamics CRM and Dynamics 365 gives them a grasp of the conversations on social networks, which will enable them to make their contact more relevant, valuable and productive.
Give your sales, marketing and service teams the tools they need to collaborate better. For example, Dynamics CRM and Dynamics 365 gives sales increased visibility over marketing campaigns and targeting, whilst enabling marketing to analyse the sales opportunity pipeline for marketing ROI. With Gamification - turn work into play by letting sales reps team up to collaborate and compete in fun, engaging competitions. And with highly visible contest results, sales reps are motivated to perform their best for themselves and their teams, leading to increased sales performance, productivity, and adoption of business applications.
Using rich signals from Exchange and Microsoft Dynamics CRM you are able to automatically determine relationship health, risk and next best action, allowing your sales team to focus on selling to the right account at the right time. Have a direct picture of your sales pipeline, wherever you are and whatever device you are using. Configure your data easily, by region, team or pricelist.