Social media has emerged as one of the most important channels for marketing, sales and customer service communications. For sales professionals, the ability to listen, target and engage with prospects via social selling techniques is an important part of their sales technique. For marketing teams, listening to prospects, customers and competitors helps to shape messaging and promotional activity within their overall campaigns.
For customer service departments, the ability to listen and proactively engage with customers in the right way and at the right time will improve customer engagement. Microsoft Social Listening puts your organisation in the conversation, helping you to listen on social networks, blogs and YouTube; analysing the conversations to identify buzz, trends and sentiment.
Create new opportunities with the social listening functionalities of Microsoft Dynamics. Monitor your brand’s presence and analyse the effectiveness of social communications from your organisation in real time and respond accordingly.
Using the conversations on social networks, identify the characteristics of your customers in more detail and go beyond just contact details.
Provide added value to your internal teams by helping them collaborate better and more swiftly and respond to customer demands. Combine the power of social business tools such as Yammer with Microsoft Dynamics CRM to improve internal communication and speed up decision making.
Reach your prospects and customers in the most appropriate way and provide them with the service they expect on their own terms. Remain relevant in your market place by employing cutting edge sales, marketing and customer service techniques.