Marketing teams today need to have specific tools to help them easily plan, implement and evaluate marketing campaigns from beginning to end. From marketing automation to assist with lead generation and nurturing, through to integrated campaign management and calendar tools, to creative design tools to help you create and share compelling messages, to full ROI analysis to aid in future planning.
With Dynamics CRM or Dynamics 365, your marketing and sales team can collaborate more easily and improve performance on shared objectives.
Reduce the time to market and improve your brand consistency and messaging. Dynamics CRM and Dynamics 365 deliver easy to use campaign management tools, which enable you to intuitively build and integrate multi-channel campaigns.
Reduce the administrative burden within campaign planning and management and focus on added value or more strategic initiatives. Microsoft Dynamics CRM and Dynamics 365 allows you to leverage the power of marketing automation to serve up relevant content and promotions to your prospects and customers.
Increase the volume and quality of lead generation more cost effectively and leverage your content to match the prospect’s position in the buying cycle. Marketing automation assists in nurturing of prospects prior to the sales process, whilst lead scoring will enable the marketing team to deliver leads into Dynamics CRM when they are sales-ready.
Improve collaboration between your team and your external providers for better alignment and even more flexibility in terms of implementation, content and events.
Evaluate the way you are perceived within social networks by both customers and prospective customers, listen to your market and understand how to position yourself in a relevant and proactive way within social media.
Analyse, interpret and act on marketing campaign results in real time against pre-set KPIs including ROI. Dynamics CRM and Dynamics 365 offer Business Intelligence (BI) tools to take the right decisions and channel future marketing investment.